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February 09, 2012

Most Travelers Own a Smartphone... Now What?

By PhoCusWright Analyst: David Juman | Category: Research Update
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It's official: smartphones are no longer cutting edge. They are conventional. More than half of all leisure travelers and nearly three in four business travelers now own a smartphone, according to new, comprehensive analysis of mobile traveler behavior from PhoCusWright. But as travel companies aim to engage this broad audience, mobile Web users are becoming increasingly fragmented and harder to reach. more
February 02, 2012

Online Travel Penetration Lopsided Across European Markets

By PhoCusWright Analyst: Cathy Schetzina | Category: Research Update
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When it comes to online travel penetration, not all European markets are created equal. Online leisure/unmanaged business travel share of the total travel market varies significantly by country, with the U.K. leading the pack, and Spain and Italy lagging far behind, according to PhoCusWright's European Online Travel Overview Seventh Edition. more
January 26, 2012

Travel Brands on Social Networks: What’s Not To "Like"?

By PhoCusWright Analyst: David Juman | Category: Research Update
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A recent report from PhoCusWright reveals that while U.S. consumers who plan their travel online frequently engage with or endorse their favorite brands on social networks, relatively few "like" or "follow" travel companies online. According to PhoCusWright's Traveler Technology Survey 2011, travelers who are active on online social networks are as likely to "follow" or "like" a company as they are to post general comments or photos on a social network. more
January 26, 2012

Travel Website Traffic in Japan: Calm After the Storm?

By PhoCusWright Analyst: David Juman | Category: Research Update
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Japan is home to one of Asia Pacific's largest and most dynamic online travel markets. But traffic to travel websites in Japan declined significantly in the wake of the calamity, while overall Internet traffic grew in the same period. PhoCusWright's Japan Online Travel Traffic Report reveals that online travel websites attracted 8% fewer visitors in May – July 2011 compared to the same period in 2010, while overall Internet traffic rose 1%. more
January 19, 2012

U.S. Online Travel Growth to Slow Through 2013

By PhoCusWright Analyst: Cathy Schetzina | Category: Research Update
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Although U.S. online leisure/unmanaged business travel market growth continues to outpace the total travel market, the days of lightning-fast online growth are gone for good. The share of U.S. travel booked online (i.e., online leisure/unmanaged business travel as a share of the total market) will increase to 40% by 2013, growing just one percentage point over five years. more
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