Research Published on The European Edition

PHOCUSWRIGHT'S EUROPEAN HOTEL MARKET OVERVIEW
DATA POINT, December 2008 show abstract
Due to high fragmentation and low chain penetration across the European lodging landscape, online travel agencies dominate the online hotel space. With growth in the overall lodging market expected to slow significantly in 2009, hotels will leverage their cheapest distribution channel to spur demand; the online hotel market, as a result, may actually see a boost during the economic downturn.

PHOCUSWRIGHT'S FRENCH ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, December 2008 show abstract
Change abounds in the French online travel market: Consumers historically attached to domestic travel are venturing abroad, and French travelers, once famous for their month-long holidays, are shortening their breaks to make room for multiple mini-vacations scattered throughout the year.

PHOCUSWRIGHT'S GERMAN ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, December 2008 show abstract
Germany is the worldwide leader in outbound tourism spend, and German consumers spend a good portion of their disposable income on travel regardless of the economy. Online travel holds great potential in this market and PhoCusWright expects online penetration to grow considerably through 2010.

PHOCUSWRIGHT'S ITALIAN ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, December 2008 show abstract
Italian consumers currently prefer to book primarily offline, and because traditional travel agencies have special clout in this market, the big suppliers have not made much effort toward channel shift. In 2007 hotels continued to hold a large share of the travel market, rail bookings saw huge increases, and airlines faced (and will continue to face) slowdowns and consolidation.

PHOCUSWRIGHT'S SCANDINAVIAN ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, December 2008 show abstract
While Scandinavia makes up only a small part of the population in Europe, the region's online travel penetration is high, with over a third of consumers buying travel online. Overall online growth in 2007 was driven by direct airline sales, especially low-cost carriers, and this growth is expected to continue through 2010.

PHOCUSWRIGHT'S SPANISH ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, December 2008 show abstract
While the Spanish airline segment is struggling through price wars and margin reductions, rail and hotel are poised for significant online growth in the next several years. Spain's national rail provider is opening new, major routes and has invested heavily in its Web site, and the country's hotels are benefiting from the international perception of Spain as a safe and accessible holiday destination.

PHOCUSWRIGHT'S U.K. ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, December 2008 show abstract
With the most mature online market in Europe, U.K. travel providers are struggling to lure the remaining share of customers online. While online channels are expected to increase in the next three years for air, rail and hotel, the growth of online travel agencies will level off as tour operator heavyweights move online to claim their share.

PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, November 2008 show abstract
PhoCusWright's European Online Travel Overview Fourth Edition delivers comprehensive sizing and analysis of the EU15 countries plus Norway and Switzerland for the total and online leisure/unmanaged business travel market, presenting historical figures for 2006-2007 and projections for 2008-2010. This study provides detailed sizing and trends analysis for all of Europe’s major travel markets across air, hotel and lodging, car rental, packaging and rail. Channel segmentation analysis includes online intermediaries, supplier Web sites, and offline channels, including identification and market share of the leading European online travel agencies, and key dynamics with supplier Web sites.

PAN-EUROPEAN ONLINE TRAVEL AGENCIES
DATA POINT, October 2008 show abstract
Boosted by better supplier inventory and improved online penetration, most of the major European OTAs showed strong double-digit growth in the first half of 2008. Market maturity will dampen growth rates in the coming years, and the top international OTAs will face intensifying competition not just from each other but from strong regional players as well.

PHOCUSWRIGHT'S INDIAN ONLINE TRAVEL OVERVIEW
REPORT, October 2008 show abstract
Diversity dominates in this marketplace like nowhere else. PhoCusWright’s Indian Online Travel Overview delves deeply into the myriad forces driving this uniquely complex market and forecasts where its explosive growth will lead.

THE EUROPEAN ONLINE TRAVEL MARKET: 2006-2010
ANALYSIS, August 2008 show abstract
Preliminary findings of PhoCusWright’s European Online Travel Overview Fourth Edition reveal that despite a possible slowdown in overall travel spend, online travel shows strong growth and is projected to double by 2010.

THE SPANISH ONLINE TRAVEL MARKETPLACE
ANALYSIS, July 2008 show abstract
Spain’s online travel market is poised for strong growth. Already one of Spain’s largest e-commerce categories, online travel, is reaping the benefits of growing mobile commerce, rapid proliferation of travel and tourism Web sites, and greater interest in the online market by both traditional and online travel agencies.

THE IRISH ONLINE TRAVEL MARKETPLACE
ANALYSIS, July 2008 show abstract
Though domestic tourism in Ireland remains strong, cheap and convenient low-cost flights are driving many Irish travelers to vacation abroad. The market also faces challenges posed by the country’s rapid population increase: inflation and lack of infrastructure.

THE U.K. ONLINE TRAVEL MARKETPLACE
ANALYSIS, July 2008 show abstract
Thanks to low-cost carrier growth, the strong euro and the increasing popularity of short breaks, inbound travel in the U.K. is booming. But the country’s travel market is also in a constant state of change, as airlines reconsider their business models, tour operators adapt to changing demands and hotels consolidate under brand flags.

THE TAIWAN ONLINE TRAVEL MARKET: A LEGACY MINDSET INHIBITS GROWTH
ANALYSIS, July 2008 show abstract
Taiwan's online travel market is dominated by outbound international travel (largely to China), poor penetration and the reluctance of its 2000+ travel agents to move toward automation. But the rapid rise of high-speed rail and the opening of the China-Taiwan corridor could bring the online market a needed boost.

THE AIR CANADA EFFECT: HOW TO UNBUNDLE YOUR COMMODITY PRODUCT TO MAXIMIZE REVENUE
ANALYSIS, July 2008 show abstract
Air Canada’s mix-and-match business strategy is making waves in the industry, allowing customers to pick and choose components of their trips. This article describes how unbundling works and examines its future impact for airlines, intermediaries and travelers.

THE EUROPEAN CAR RENTAL MARKET
SPOTLIGHT, May 2008 show abstract
After devouring most of the smaller players, the major European car rental companies are turning to strategic distribution partnerships for an edge in the intensified competition for growth.

EUROPE VS. THE U.S.: KEY DIFFERENCES IN ONLINE TRAVEL TRENDS
DATA POINT, May 2008 show abstract
Don’t count on using North American business strategies in the European travel marketplace as a recipe for success – significant differences across all market segments call for fresh, tailored approaches.

GERMAN ONLINE TRAVEL MARKET
ANALYSIS, March 2008 show abstract
Germany boasts the second-biggest online travel market in Europe (trailing only the U.K.) and the largest outbound market in the world. Dominated by three main tour operators, a wide array of low-cost air carriers and hotel chains, the German market is currently positioned for further airline consolidation, growth in online bookings, and increased online hotel advertising.

EYE ON THE NEW ZEALAND TRAVEL MARKET
ANALYSIS, March 2008 show abstract
The New Zealand travel market is unique – one major airline, an active, mostly urban population and fragmented lodging – and its online bookings are heating up. The country’s online travel market is poised to double by 2011.

MULTI-CHANNEL DISTRIBUTION: FOCUS ON EUROPEAN AIRLINES
SPOTLIGHT, February 2008 show abstract
The European airline market has been undergoing rapid change since the late 1990s, when low-cost carriers (LCCs) entered and significantly reshaped the market. Many network and regional carriers and tour operator airlines have adapted the LCC business model with aggressive pricing strategies in order to compete in the budget traveler sector – with varying results.

KEY TRENDS SHAPING THE SCANDINAVIAN TRAVEL MARKET
DATA POINT, February 2008 show abstract
Key trends shaping the Scandinavian travel market include aging population, differing currencies and languages, booking behavior and other European destinations that rank first.

THE FRENCH ONLINE TRAVEL MARKETPLACE
ANALYSIS, February 2008 show abstract
French tourism continues to build on strong in- and outbound travel volume. Domestic leisure travel remains the most important segment, although its core characteristics are in flux, and e-commerce is booming.

IN WITH THE OLD, IN WITH THE NEW: PHOCUSWRIGHT'S TRENDS FOR 2008
ANALYSIS, January 2008 show abstract
PhoCusWright analysts offer a list of trends for 2008. Some are new, some are fresh takes on long-term industry changes and two represent trends noted in 2007 that have finally come to fruition.

MULTI-CHANNEL DISTRIBUTION: FOCUS ON ONLINE TRAVEL AGENCIES IN EUROPE
SPOTLIGHT, January 2008 show abstract
Online travel agencies in Europe are increasingly experiencing competitive pressure from other online players. In particular, the boundaries between online travel agencies and tour operators going online are blurring. Dynamic packaging will gain further significance as a differentiator among online travel agencies, tour operators and LCCs.

ANALYST BRIEFING: PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW THIRD EDITION
PRESENTATION, December 2007 show abstract
Analyst Briefing: PhoCusWright's European Online Travel Overview Third Edition and Travel 2.0 trends in the European travel market

MULTI-CHANNEL DISTRIBUTION: FOCUS ON TOUR OPERATORS
SPOTLIGHT, October 2007 show abstract
This report sizes the European tour operator market and describes the market forces and strategic trends impacting growth.

MULTI-CHANNEL DISTRIBUTION: FOCUS ON EUROPEAN HOSPITALITY
SPOTLIGHT, September 2007 show abstract
Hotel distribution has become increasingly complex over the past five years because of the Internet. Not only has the Internet changed distribution strategies by enabling unprecedented market transparency, but it has also affected the level of expertise that market participants are required to possess in order to remain competitive. The new distribution world demands that players understand how to align information systems with business strategies and how to manage quality content across various channels.

PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW THIRD EDITION
REPORT, July 2007 show abstract
Global travel companies flocked to the European market during the post-Sept. 11, 2001 rebound in search of speedy scale and sustainable growth. These benefits were promised by the largest regional travel market in the world backed by some of the strongest travel and Internet infrastructure elements in the world.
PhoCusWright's European Online Travel Overview Third Edition presents the findings from PhoCusWright research on the European online travel markets, covering the period 2004-2008. NOTE: A new version of this file was uploaded on 8/17/07 correcting an error in Table 1.5 on page 1.5.

PHOCUSWRIGHT'S FRENCH ONLINE TRAVEL OVERVIEW SECOND EDITION
REPORT, July 2007 show abstract
This report examines the French travel market in the context of the development of the European online travel market. It also appears as part of PhoCusWright's European Online Travel Overview, and is presented here on its own as a convenience to PhoCusWright Global and European Edition subscribers