In-Depth Travel Information for Companies

PhoCusWright's Special Reports are a series of topical research projects dedicated to answering tough questions about the travel, tourism and hospitality marketplace where sponsors help set the research agenda. We combine in-depth executive interviews and specialized consumer surveys to explore specialized topics and markets that are critical to strategic success, but where little detailed information currently exists.

YOU SHAPE THIS RESEARCH TO SUIT YOUR NEEDS
As a sponsor of a Special Report, you will join your peers in forming the probing study questions we ask of industry players and consumers. You’ll benefit from this relevant, targeted and proprietary research at a much lower price point than would be possible with a custom report. View the list of typical Special Reports elements.

LEARN MORE ABOUT PHOCUSWRIGHT'S SPECIAL REPORTS
via email or +1 860 350-4084 x501.

DESTINATION MARKETING
At the heart of leisure travel lies the destination. At the heart of the destination lies destination marketers. This comprehensive study addresses key topics within consumer trends, destination marketing organizations, and business opportunities in order to shed light on this important segment that has been a challenge to tap into: destination marketing. Conclude if the influence of destination marketers will grow—or wane—over time and more. More information is available for Destination Marketing: Understanding the Role and Impact of Destination Marketers

THE FUTURE OF MOBILE TRAVEL
Is mobile technology ready to alter the way consumers shop for and buy travel forever? Or will travel research and booking always be transacted on laptops and desktop computers? New wireless technologies, convergent devices like iPhones and BlackBerrys, and handy applications like mapping and user reviews have once again brought mobile travel opportunities into the spotlight. It’s time to take another serious, in-depth look at mobile solutions, devices, applications, and the consumers who use them. Discover what new products and technologies are in the offing, and how and when travel companies should respond. Knowing how consumers depend on their mobile devices for travel schedules, advice and information will help you prioritize product planning in 2008 and beyond. More Information is available for The Future of Mobile Travel

GOING GREEN: THE BUSINESS IMPACT OF ENVIRONMENTAL AWARENESS ON TRAVEL
With the explosive growth of mainstream environmental awareness, green travel is no longer just a niche offering. Understand the size and strength of green as it relates to consumer values and purchase decisions, and identify initiatives that marry social responsibility with competitive advantage. More information is available for Going Green: The Business Impact of Environmental Awareness on Travel.

THE EMERGING ONLINE TRAVEL MARKETPLACE IN CHINA
The impact of China’s exploding travel market on the global landscape is undeniable. The question is: will there ever be a significant online travel market in China or is the culture too entrenched in traditional practices? More information is available for The Emerging Online Travel Marketplace in China

VACATION RENTALS: MARKET OPPORTUNITY AND TECHNOLOGY TRENDS
While vacation rentals are increasing in popularity, the vast majority of bookings completed the old-fashioned way: over the phone. More information is available for Vacation Rentals: Market Opportunity and Technology Trends

NextGen Traveler™
Most travel service marketers agree that the “next generation” of travelers will differ dramatically from the Baby Boomers and Matures to whom they have catered for the last 15 years. In fact, there is mounting evidence that the “next generation” of travelers will be defined more by their attitudes toward technology than their demographics. Many industry observers view the arrival of this “next generation” of customers with some trepidation, as they don’t fully understand their social values, travel habits, brand preferences, loyalties, media habits or intentions. The implications for both new product development and future marketing strategy are profound. The NextGen Traveler™ will profile the lifestyles, travel habits and travel intentions of this emerging group of travelers.

INDIA
A first-ever, in-depth study of the market that will generate US$350 billion of economic activity. More information is available for post-study information: India Travel Marketplace: Technology and Transformation

TRAVEL AGENCY DISTRIBUTION LANDSCAPE: 2006-2009
How do travel marketers reach this still important distribution channel that remains responsible for approximately 50% of all travel bookings in the U.S.? Purchase the final report from this study. An in-depth post-study package is also available.

REDEFINING THE "LUXURY" TRAVEL MARKETPLACE
Luxury travel is not just about elite tastes and big money, it’s a new genre that encompasses unusual destinations, beautiful surroundings, exciting activities and excellent customer service. Travelers looking for these high-end experiences research and book their travel in unique ways, often using multiple channels to help them make complex decisions. The role of the Internet in the decision-making process is varied and evolving. PhoCusWright redefines the market opportunity and surveys U.S. luxury travelers to understand their behaviors and choices. Learn how to sell to travelers with the highest of expectations. (Will be launched in 4Q-2008.)

SPECIAL REPORTS WILL TYPICALLY FOLLOW THIS APPROACH

PhoCusWright will present an overview of an in-depth study to potential participants over a 90 day period. Participants will sign up for the study during this time frame and agree to the appropriate costs.
The Kickoff call: PhoCusWright analysts and the participant’s team will have an initial call where the participants will discuss their primary points of interest and success factors from their vantage point for the study.
PhoCusWright will draft surveys and interview discussion guides. Surveys will be provided to each participant for feedback.
Surveys and B2B interviews are conducted.
Results are tabulated and analysis is performed. Reports are prepared for each participant, customized based on their needs as stated during the kickoff call.
Webinar presentation by PhoCusWright analysts is provided to each participant on an individual and customized basis. The PowerPoint deck presented in the Webinar will be delivered to the participant as their final report.

Help shape groundbreaking research...contact us today!
Email PhoCusWright Sales or call +1 860 350-4084 x501