Publications: List

PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, November 2008 show abstract
PhoCusWright's European Online Travel Overview Fourth Edition delivers comprehensive sizing and analysis of the EU15 countries plus Norway and Switzerland for the total and online leisure/unmanaged business travel market, presenting historical figures for 2006-2007 and projections for 2008-2010. This study provides detailed sizing and trends analysis for all of Europe’s major travel markets across air, hotel and lodging, car rental, packaging and rail. Channel segmentation analysis includes online intermediaries, supplier Web sites, and offline channels, including identification and market share of the leading European online travel agencies, and key dynamics with supplier Web sites.

PHOCUSWRIGHT'S U.S. ONLINE TRAVEL OVERVIEW EIGHTH EDITION
REPORT, November 2008 show abstract
This flagship report presents PhoCusWright’s comprehensive analysis and forecast of the U.S. total and online leisure/unmanaged business travel market, presenting historical figures for 2006-2007 and projections for 2008-2010. Data and analysis cover air, hotel and lodging, car rental, packaging, cruise and rail. Channel segmentation analysis includes online intermediaries, supplier Web sites, and offline channels. The report also providers a sweeping review of critical trends, identifies leading players and important innovations across all categories, and examines how all segments of the online travel market are adapting to a volatile economic climate.

PHOCUSWRIGHT'S INDIAN ONLINE TRAVEL OVERVIEW
REPORT, October 2008 show abstract
Diversity dominates in this marketplace like nowhere else. PhoCusWright’s Indian Online Travel Overview delves deeply into the myriad forces driving this uniquely complex market and forecasts where its explosive growth will lead.

THE PHOCUSWRIGHT BUSINESS TRAVEL TRENDS SURVEY THIRD EDITION
SPOTLIGHT, September 2008 show abstract
Big changes are dominating the business travel landscape, and according to The PhoCusWright Business Travel Trends Survey Third Edition, the traveler is at the helm. Business and leisure are blending like never before, and both corporate travel managers and travel providers need to take a hard look at adjusting their paradigms to accommodate this shift.

THE NEXTGEN TRAVELER
REPORT, July 2008 show abstract
The NEXTgen traveler is mainstreamed in society as technology increasingly plays a role in everyday living. Where their greatest impact will be going forward is less about the shift from offline to online processes, but rather how they make their travel decisions in the first place – their influences, points of reference, resources and other touchpoints.
This publication is not available in any subscription.

SEARCH, SHOP, BUY: INSIDE THE TANGLED WEB OF ONLINE TRAVEL
SPOTLIGHT, June 2008 show abstract
This analysis of online travel data gathered by Hitwise revealed surprising results – just over half of the top 200 travel Web sites in February 2008 were booking sites. The remaining were referral and media sites, which attract travel shoppers with expert and traveler-generated reviews, metasearch capabilities, and maps of travel destinations. Other findings reveal the top downstream beneficiaries of metasearch, supplier and online travel agency sites.

THE PHOCUSWRIGHT CONSUMER TRAVEL TRENDS SURVEY TENTH EDITION
REPORT, June 2008 show abstract
The PhoCusWright Consumer Travel Trends Survey Tenth Edition identifies critical shifts among online U.S. travelers - the conversion of late adopters, reaction to economic forces and shifts in business travel behavior. Tailored strategies are required to adapt to the new market dynamics.

PHOCUSWRIGHT'S TRAVEL AGENCY DISTRIBUTION LANDSCAPE: 2006–2009
REPORT, April 2008 show abstract
PhoCusWright's Travel Agency Distribution Landscape: 2006–2009, the first definitive sizing and analysis of the travel agency marketplace, takes an indepth look at the key trends shaping this large, dynamic and complex distribution channel.

VIRTUAL WORLDS AND THE 3D WEB
SPOTLIGHT, March 2008 show abstract
While travel companies may find it tricky to establish themselves in virtual worlds, the potential to connect with consumers could be worth it.

BEHIND THE FIREWALL: SOCIAL NETWORKING FOR THE CORPORATE TRAVEL INDUSTRY
SPOTLIGHT, January 2008 show abstract
Many corporate travel managers and buyers view the growth of sites such as MySpace or Facebook as an Internet phenomenon that has little impact on their day-to-day jobs. This is not only a naive view, but it also represents a significant missed opportunity for the corporate travel industry.

MULTI-CHANNEL DISTRIBUTION: FOCUS ON ONLINE TRAVEL AGENCIES IN EUROPE
SPOTLIGHT, January 2008 show abstract
Online travel agencies in Europe are increasingly experiencing competitive pressure from other online players. In particular, the boundaries between online travel agencies and tour operators going online are blurring. Dynamic packaging will gain further significance as a differentiator among online travel agencies, tour operators and LCCs.

PHOCUSWRIGHT'S U.S. ONLINE TRAVEL OVERVIEW SEVENTH EDITION
REPORT, November 2007 show abstract
PhoCusWright's U.S. Online Travel Overview Seventh Edition continues the detailed tracking of the largest online travel market in the world, which PhoCusWright has sized and analyzed by segment and channel since 1999.