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RESEARCH PUBLICATIONS: BUY A REPORT
OVERVIEW   BUY A REPORT   PUBLICATION LIST   UPCOMING PUBLICATIONS
PhoCusWright research reports are known throughout the industry for their unmatched analysis and insight.

Reports purchased individually are generally available in print format, single seat PDF format or enterprise PDF format (enterprise PDF format is priced 33% higher than print or single seat PDF formats). Some reports are only available in PDF format. Direct electronic access to research reports, commentary, analysis, and statistics is exclusively available for PhoCusWright Global, Technology and/or European Edition subscribers. For more information about PhoCusWright Research Subscriptions, click here.

 
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    VACATION RENTAL MARKETPLACE: POISED FOR CHANGE (PDF ONLY) (PRE-RELEASE)
January 2009
US $550   CA $680   £364   €437   

Pre-Publication Offer: Order by January 15, 2009 and save US$200 off the regular report price of $750. Expected Publication Date: January 15, 2009

Large, complex, fragmented, long understudied and definitely underestimated, the U.S. vacation rental market is poised for change.

 
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    PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW FOURTH EDITION (PDF ONLY)
November 2008
US $1,950   CA $2,412   £1292   €1548   

Introductory Offer: Order by December 15 to save US$300 off the regular price of $2,250.

Europe still has some years to go before it captures the same proportion of the world’s online travel market that it holds of the total travel market. Europe's share of all travel gross bookings is expected to match its share of online gross bookings by 2010. One of the many factors accounting for this growth will come from the online travel agencies and supplier Web sites who are using sophisticated technology and providing better content to increase conversions. PhoCusWright's European Online Travel Overview Fourth Edition gives you the complete scope necessary to strategize, including the size of the European travel market, market share of European online travel agencies, growth developments throughout the European online market, comparison of individual travel supplier segments, identification of major online players and market forecast up to 2010.

 
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    PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW FOURTH EDITION AND ELECTRONIC MARKET DATA (PDF ONLY) (PRE-RELEASE)
November 2008
US $2,440   CA $3,018   £1616   €1937   

Introductory Offer: Order by December 15 to save US$300 off the regular price of $2,810.

Report + Data Sheets = An update of current and future developments in the European online travel market.

 
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    PHOCUSWRIGHT'S U.S. ONLINE TRAVEL OVERVIEW EIGHTH EDITION
November 2008
US $1,995   CA $2,468   £1322   €1584   

Introductory Offer: Order by November 28 to save US$500 off the regular price of $2,495.

PhoCusWright's U.S. Online Travel Overview Eighth Edition provides the critical information needed to strategize for the future. The report provides an in-depth look at the U.S. online travel market, including: size of market, market share of OTAs, growth, comparison of supplier segments, major players, market forecasts.

 
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    PHOCUSWRIGHT'S U.S. ONLINE TRAVEL OVERVIEW EIGHTH EDITION AND ELECTRONIC MARKET DATA (PRE-RELEASE)
November 2008
US $2,495   CA $3,086   £1653   €1981   

Report + Data Sheets = A complete view of the U.S. online travel market

 
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    PHOCUSWRIGHT'S INDIAN ONLINE TRAVEL OVERVIEW (PDF ONLY)
October 2008
US $1,295   CA $1,602   £858   €1028   

Examine the essential components of India’s economic, cultural and demographic landscape to understand the critical aspects of travel and online travel, the dynamics that make this market so unique, and the essential strategies required for success.

 
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    THE PHOCUSWRIGHT BUSINESS TRAVEL TRENDS SURVEY THIRD EDITION
September 2008
US $750   CA $928   £497   €595   

Big changes are dominating the business travel landscape, and according to The PhoCusWright Business Travel Trends Survey Third Edition, the traveler is at the helm. Business and leisure are blending like never before, and both corporate travel managers and travel providers need to take a hard look at adjusting their paradigms to accommodate this shift.

 
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    THE NEXTGEN TRAVELER
July 2008
US $2,750   CA $3,402   £1822   €2183   

A PhoCusWright and Ypartnership joint project.

The NEXTgen traveler is mainstreamed in society as technology increasingly plays a role in everyday living. Where their greatest impact will be going forward is less about the shift from offline to online processes, but rather how they make their travel decisions in the first place – their influences, points of reference, resources and other touchpoints.

 
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    SEARCH, SHOP, BUY: INSIDE THE TANGLED WEB OF ONLINE TRAVEL (PDF ONLY)
June 2008
US $500   CA $619   £331   €397   

This analysis of online travel data gathered by Hitwise revealed surprising results – just over half of the top 200 travel Web sites in February 2008 were booking sites. The remaining were referral and media sites, which attract travel shoppers with expert and traveler-generated reviews, metasearch capabilities, and maps of travel destinations. Other findings reveal the top downstream beneficiaries of metasearch, supplier and online travel agency sites.

 
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    THE PHOCUSWRIGHT CONSUMER TRAVEL TRENDS SURVEY TENTH EDITION
June 2008
US $1,795   CA $2,220   £1189   €1425   

In its tenth year, The PhoCusWright Consumer Travel Trends Survey tracks the leisure travel shopping and buying behavior of the U.S. online traveler and the strategic implications of these findings on the online distribution of travel. The study also provides insight into the travel buying behavior of frequent U.S. business travelers.

 
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    PHOCUSWRIGHT'S TRAVEL AGENCY DISTRIBUTION LANDSCAPE: 2006–2009 (PDF ONLY)
April 2008
US $1,295   CA $1,602   £858   €1028   

PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009 represents a landmark study of the agency distribution channel in the U.S. This ground-breaking report represents the first definitive market sizing and comprehensive trends analysis for the traditional travel agency distribution channel, including historical data for 2006 and forecasts for 2007-2009. Findings are based upon in-depth interviews spanning travel suppliers, agencies and technology companies, as well as a comprehensive survey of travel agents.

Download PhoCusWright's Travel Agency Key Terms and Definitions here.

 
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    VIRTUAL WORLDS AND THE 3D WEB
March 2008
US $350   CA $433   £232   €278   

While travel companies may find it tricky to establish themselves in virtual worlds, the potential to connect with consumers could be worth it.

 
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    BEHIND THE FIREWALL: SOCIAL NETWORKING FOR THE CORPORATE TRAVEL INDUSTRY
January 2008
US $350   CA $433   £232   €278   

Many corporate travel managers and buyers view the growth of sites such as MySpace or Facebook as an Internet phenomenon that has little impact on their day-to-day jobs. This is not only a naive view, but it also represents a significant missed opportunity for the corporate travel industry.

 
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    MULTI-CHANNEL DISTRIBUTION: FOCUS ON ONLINE TRAVEL AGENCIES IN EUROPE
January 2008
US $350   CA $433   £232   €278   

Online travel agencies in Europe are increasingly experiencing competitive pressure from other online players. In particular, the boundaries between online travel agencies and tour operators going online are blurring. Dynamic packaging will gain further significance as a differentiator among online travel agencies, tour operators and LCCs.

 
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    PHOCUSWRIGHT'S U.S. ONLINE TRAVEL OVERVIEW SEVENTH EDITION
November 2007
US $2,495   CA $3,086   £1653   €1981   

PhoCusWright’s U.S. Online Travel Overview Seventh Edition provides a comprehensive look at travel distribution and marketing trends in the U.S., providing market sizing, forecasting and analysis. The report includes historical (actual data for 2005-2006) and projected (2007-2009) segment gross bookings and growth as well as channel analysis of online intermediary and supplier direct sales.

 
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    PHOCUSWRIGHT AND TRAVEL TECH CONSULTING'S CORPORATE TRAVEL TECHNOLOGY TODAY AND TOMORROW (PDF ONLY)
September 2007
US $600   CA $742   £397   €476   

The primary purpose of this report is to educate the reader on the major trends in corporate travel technology. This study provides detail into specific features and functionality within various corporate travel technology categories.

 
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    PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW THIRD EDITION
July 2007
US $2,250   CA $2,783   £1491   €1786   

The most accurate, in-depth look at market size, forecasts and analysis for the European market as a whole along with the U.K., French, German, Italian and Spanish travel and online markets. Individual country reports also available.

 
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    PHOCUSWRIGHT'S FRENCH ONLINE TRAVEL OVERVIEW SECOND EDITION
July 2007
US $600   CA $742   £397   €476   

This report examines the French travel market in the context of the development of the European online travel market. It also appears as part of PhoCusWright's European Online Travel Overview, and is presented here on its own as a convenience to PhoCusWright Global and European Edition subscribers

 
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    PHOCUSWRIGHT'S GERMAN ONLINE TRAVEL OVERVIEW SECOND EDITION
July 2007
US $800   CA $990   £530   €635   

This report examines the German travel market in the context of the development of the European online travel market. It also appears as part of PhoCusWright's European Online Travel Overview, and is presented here on its own as a convenience to PhoCusWright Global and European Edition subscribers

 
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    PHOCUSWRIGHT'S ITALIAN ONLINE TRAVEL OVERVIEW
July 2007
US $600   CA $742   £397   €476   

This report examines the Italian travel market in the context of the development of the European online travel market. It also appears as part of PhoCusWright's European Online Travel Overview, and is presented here on its own as a convenience to PhoCusWright Global and European Edition subscribers

 
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    PHOCUSWRIGHT'S SPANISH ONLINE TRAVEL OVERVIEW SECOND EDITION
July 2007
US $600   CA $742   £397   €476   

This report examines the Spanish travel market in the context of the development of the European online travel market. It also appears as part of PhoCusWright's European Online Travel Overview, and is presented here on its own as a convenience to PhoCusWright Global and European Edition subscribers

 
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    PHOCUSWRIGHT'S UNITED KINGDOM ONLINE TRAVEL OVERVIEW SECOND EDITION
July 2007
US $600   CA $742   £397   €476   

This report examines the United Kingdom travel market in the context of the development of the European online travel market. It also appears as part of PhoCusWright's European Online Travel Overview, and is presented here on its own as a convenience to PhoCusWright Global and European Edition subscribers

 
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    PHOCUSWRIGHT'S AUSTRALIA/NEW ZEALAND ONLINE TRAVEL OVERVIEW (PDF ONLY)
July 2007
US $695   CA $860   £460   €552   

Australians and New Zealanders are known for their active lifestyles and love of travel. Although small compared to other hot travel markets such as India and China, Australia/New Zealand's total travel industry is still a sizable US$22.2 billion. Online growth potential is enhanced by the fact that the entire travel opportunity is addressable for technology-enabled disintermediation. Read about these markets in PhoCusWright's Australia/New Zealand Online Travel Overview.

 
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    PHOCUSWRIGHT'S CANADIAN ONLINE TRAVEL OVERVIEW
June 2007
US $1,795   CA $2,220   £1189   €1425   

PhoCusWright's Canadian Online Travel Overview provides groundbreaking, in-depth analysis of the Canadian online travel landscape and opportunity.

 
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    GROUPS AND MEETINGS: MARKET OPPORTUNITY REDEFINED
January 2007
US $300   CA $371   £199   €238   

PhoCusWright’s first ever study that tracks and reports on online behavior, trends and opportunities in the burgeoning groups, meetings and corporate marketplace.

 
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    THE EMERGING ONLINE TRAVEL MARKETPLACE IN INDIA (PDF ONLY)
September 2006
US $395   CA $489   £262   €314   

This report describes and sizes the growing market in India for online travel distribution. It describes the economic and cultiural changes that are occuring that will foster the growth of this market.

 
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    CORPORATE TRAVEL DISTRIBUTION: KEY MARKETS
August 2006
US $1,295   CA $1,602   £858   €1028   

Corporate Travel Distribution: Key Markets focuses on the online distribution of corporate travel and the most salient trends that will impact its growth and composition in the U.S., European Union and Asia Pacific regions.

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