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PhoCusWright's Consumer Traveler Technology Trends – a PhoCusWright Webinar held November 9, 2011 – explores online travelers' adoption and usage of mobile phones and online social networks. The event highlights the travel-specific activities that consumers engage in through social media and on their mobile devices, and how this behavior impacts their travel experience – before, during and after their trip. This one-hour event is presented by Carroll Rheem, PhoCusWright's director, research, and moderated by Cathy Schetzina, director, communications and senior research analyst. The format consists of a 45-minute presentation, followed by a 15-minute Q&A session. Key Insights

• Analysis of online travelers' ownership of mobile phones and Web-enabled devices, including smartphone usage and adoption
• Discussion of general and travel-related activities that consumers perform on their mobile devices, such as accessing maps and navigation, conducting travel research and booking, and posting trip updates on their social networks
• Overview of social media activity among online travelers, including how they use social networks to facilitate travel planning and to share travel information
• Examination of the most popular social networks, and the social media channels and features that are most influential in consumers' travel planning

Today's travelers are embracing new technology at a record pace, and understanding these trends is essential for businesses to stay in sync with their with increasingly tech-savvy customers. PhoCusWright's Consumer Traveler Technology Trends – Sponsored by Kony – delivers unique insight into key travel technology trends, so that companies can strategically position themselves in this dynamic marketplace.

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The Asia Pacific (APAC) travel market has arrived. It is now the second-largest regional travel market globally, surpassing the U.S. in 20101. Online penetration is surging throughout the region, with the online leisure and unmanaged business travel market exceeding US$53 billion in 2010, representing 21% of APAC’s total travel market.
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Kony conducted a survey of 119 large consumer-facing companies designed to examine the current and future mobile marketing strategies of the nation’s biggest brands. Survey respondents came from a variety of industries, including retail, travel and hospitality, banking and finance, media and communications, transportation/automotive and other business services.
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Wondering what The PhoCusWright Conference is all about? What really makes it different from other travel industry events? Download this podcast to find out – then register to join us in November!
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Lorraine Sileo, vice president, research, interviews Douglas Quinby, senior director, research, about the Asia Pacific travel market and how the new Asia Pacific Research Subscription helps APAC-based companies and those focused on the region to move forward in this fast growing marketplace.

14 min. Due to the variances in audio settings on different computers, please take a few moments to adjust the volume on your computer to best experience the podcast.
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Douglas Quinby, senior director, research, interviews Carroll Rheem, author of Heat From The Middle Seat: The U.S. Consumer Perspective on Air Travel (March 2011), about research highlights from the report.

16 min. Due to the variances in audio settings on different computers, please take a few moments to adjust the volume on your computer to best experience the podcast.
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Get a taste of When They Get There (and Why They Go): Activities, Attractions, Events and Tours with this 8 page Research Highlight. Purchase the full report (38 pages) for US$995 on the PhoCusWright Store.
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Get a preview of Destination Unknown: How U.S. and European Travelers Decide Where to Go with this 10 page Research Highlight. Purchase the full report (42 pages) for US$795 on the PhoCusWright Store.
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Get a sneak peek of PhoCusWright's Traveler Technology Survey 2010 with this 10 page Research Highlight. Purchase the full report (32 pages) for US$995 on the PhoCusWright Store.
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Get a preview of PhoCusWright's U.S. Online Travel Overview Tenth Edition with this 11 page Research Highlight. Purchase the full report (96 pages) for US$2,495 on the PhoCusWright Store.
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