Free Research

With rapid advances in online travel technology, and consumers everywhere becoming increasingly sophisticated in their travel planning and purchasing, understanding travelers' behavior online is tougher than ever. To gain insight into how consumers make their leisure travel decisions online – and how they would like to do so in the future – Amadeus commissioned PhoCusWright to conduct a study of travelers from a diverse group of countries. The results, presented in this white paper, highlight the preferences, pain points and aspirations associated with consumers' online travel planning, booking and other travel-related activities. The research includes data from leisure travelers in the U.S., the U.K., Germany, India, Russia and Brazil, and provides visibility into local dynamics and online traveler behavior in both developed and emerging markets. Find out what gets them going, and how they'd like to plan and purchase their travel online in the years ahead. FREE CORRESPONDING WEBINAR – Thursday, March 1 – View More Information and Register
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Following the twists and turns of the travel marketplace is enough to give industry-watchers whiplash. Change often comes swiftly and out of nowhere, while other times, long-awaited developments fizzle or fail to materialize at all. Knowing which issues to watch is half the battle; staying on top of them all is another matter entirely. On February 16, PhoCusWright analysts brought their own brand of buzz by weighing in on the hot topics and key trends that are shaping the travel landscape in 2012. PhoCusWright's Hot Topics 2012, gives travel suppliers, intermediaries and other industry stakeholders a virtual weathervane for gauging what lies just over the horizon for travel. The pace of change in travel is dizzying, and in today's challenging business environment, knowing who's doing what is more critical than ever. Download PhoCusWright's Hot Topics 2012 now – and make sure the right stuff is on your radar this year.
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PhoCusWright's Consumer Traveler Technology Trends – a PhoCusWright Webinar held November 9, 2011 – explores online travelers' adoption and usage of mobile phones and online social networks. The event highlights the travel-specific activities that consumers engage in through social media and on their mobile devices, and how this behavior impacts their travel experience – before, during and after their trip. This one-hour event is presented by Carroll Rheem, PhoCusWright's director, research, and moderated by Cathy Schetzina, director, communications and senior research analyst. The format consists of a 45-minute presentation, followed by a 15-minute Q&A session. Key Insights

• Analysis of online travelers' ownership of mobile phones and Web-enabled devices, including smartphone usage and adoption
• Discussion of general and travel-related activities that consumers perform on their mobile devices, such as accessing maps and navigation, conducting travel research and booking, and posting trip updates on their social networks
• Overview of social media activity among online travelers, including how they use social networks to facilitate travel planning and to share travel information
• Examination of the most popular social networks, and the social media channels and features that are most influential in consumers' travel planning

Today's travelers are embracing new technology at a record pace, and understanding these trends is essential for businesses to stay in sync with their with increasingly tech-savvy customers. PhoCusWright's Consumer Traveler Technology Trends – Sponsored by Kony – delivers unique insight into key travel technology trends, so that companies can strategically position themselves in this dynamic marketplace.

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The Asia Pacific (APAC) travel market has arrived. It is now the second-largest regional travel market globally, surpassing the U.S. in 20101. Online penetration is surging throughout the region, with the online leisure and unmanaged business travel market exceeding US$53 billion in 2010, representing 21% of APAC’s total travel market.
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Kony conducted a survey of 119 large consumer-facing companies designed to examine the current and future mobile marketing strategies of the nation’s biggest brands. Survey respondents came from a variety of industries, including retail, travel and hospitality, banking and finance, media and communications, transportation/automotive and other business services.
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Wondering what The PhoCusWright Conference is all about? What really makes it different from other travel industry events? Download this podcast to find out – then register to join us in November!
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Douglas Quinby, senior director, research, interviews Carroll Rheem, author of Heat From The Middle Seat: The U.S. Consumer Perspective on Air Travel (March 2011), about research highlights from the report.

16 min. Due to the variances in audio settings on different computers, please take a few moments to adjust the volume on your computer to best experience the podcast.
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Lorraine Sileo, vice president, research, interviews Douglas Quinby, senior director, research, about the Asia Pacific travel market and how the new Asia Pacific Research Subscription helps APAC-based companies and those focused on the region to move forward in this fast growing marketplace.

14 min. Due to the variances in audio settings on different computers, please take a few moments to adjust the volume on your computer to best experience the podcast.
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Get a preview of Destination Unknown: How U.S. and European Travelers Decide Where to Go with this 10 page Research Highlight. Purchase the full report (42 pages) for US$795 on the PhoCusWright Store.
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Get a sneak peek of PhoCusWright's Traveler Technology Survey 2010 with this 10 page Research Highlight. Purchase the full report (32 pages) for US$995 on the PhoCusWright Store.
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