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PhoCusWright Consulting

Travel Industry Consulting and Strategic Advisory From PhoCusWright in Association With Travel Tech Consulting Inc.

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Travel Tech Consulting Inc. is the leading authority on emerging travel technologies and travel related e-business. Travel Tech Consulting provides a comprehensive set of technology consulting services that focus on practical assistance to help clients drive additional sales, create effective business and technology strategies or acquire new technology to improve efficiencies and lower costs.

PhoCusWright's partnership with Travel Tech Consulting Inc. provides our client base with strategic consulting assistance focusing on all aspects of travel distribution. Services include technology audits which evaluate internal or third party technologies, user requirements definition, product positioning, competitive analysis, go-to-market strategies and evaluation of the complete technology procurement cycle.

Norm Rose, senior technology and corporate market analyst, PhoCusWright and president, Travel Tech Consulting Inc., discusses the partnership in the video below:

TRAVEL TECHNOLOGY ADVISORY AND E-BUSINESS STRATEGY
CONSULTING SERVICES FROM TRAVEL TECH CONSULTING INC.

Strategic Marketing

  • Company direction
  • Global strategy
  • Technology strategy

Product Marketing

  • Functional specifications documentation
  • Customer requirement definition
  • Product positioning strategies
  • Product enhancements prioritization
  • Competitive analysis
  • Channel and distribution strategy

Technology Procurement

  • RFP creation
  • Vendor evaluations
  • Vendor negotiations

Vertical Marketing Strategies

  • Industry segment market definition
  • Understand travel industry trends
  • Understand travel industry technology
  • Identify strategic alliances

Business Development

  • Business plan development
  • Target market strategy
  • Strategic alliances

Custom Research

  • Emerging market trends
  • Technology adoption
  • Technology strategy
  • Custom White Papers and Webinars

Customized Training Sessions

  • Customer service representatives
  • Sales
  • Marketing
  • Corporate travel buyers

Norman L. Rose, President, Travel Tech Consulting Inc.
Norm is a 25-year travel industry veteran with an extensive background in both the corporate and leisure travel markets. As an analyst and consultant for the past 11 years, Norm's focus has been on emerging technologies and how they impact business practices in the travel industry. Engagements have included detailed business process flow analysis, technical architecture recommendations and management of the vendor solicitation and selection process. In September 1995, Norm founded Travel Tech Consulting Inc., a firm that specializes in developing e-commerce and procurement strategies for travel and technology companies. Considered a foremost expert on technology and business trends in the travel industry. Norm has provided e-commerce and technology consulting to some of the most prominent names in the travel industry including Hilton International Resorts, Kersner International Resorts, Carlson Waglonlit Travel, the U.S. Federal Government and Perillo Tours.

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